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In summer, at Zag, we dream of dressing ourselves in pastel colors and silky materials. But where will we spend the summer? 

Will we be able to travel and feel the tropical sun, swim on the beaches of Guadeloupe or Martinique, drink coconut punch under parasols dressed in a silk sarong? 

 With dreams of vacations on the other side of the world, we are, at Zag, preparing to live a beautifully nomadic summer on the beaches of France. We’re headed to Normandy to the beaches of Deauville, Trouville and Cabourg. We recommend a tropical punch at the “bar du soleil” or at the “Folie Douce” with its breathtaking view of rows of parasols. It’s magical. 

 The ideal outfit for Normandy beaches remains simple, and we encourage wearing pretty white shorts and a pale pink linen sweater with a small neckline to let our necklaces shine, forming multicolored stripes on your tanned skin. 

A small stop in Brittany, in La Baule, with its immense beach of light sand. 

Dress up in a small powder pink and navy blue swimsuit from Luz Collection, a must-have for the summer, with our shell necklaces and bracelets. In the evening, once the temperature drops, don’t forget to cover yourself with a beige and black sailor striped top over denim shorts, the perfect outfit to wear with big hoop earrings, sipping a punch at the Hermitage hotel bar while watching the sun set…

Towards the end of July, let’s try and join some friends in Biarritz and Saint-Jean-de-Luz for a surfing workshop in Anglet… keep your Zag jewelry on you, it loves to surf your neck, but rinse it before wrapping up this beautifully active day at the “Sunset” beach bar. 

 The end of the summer is slowly approaching as we set course for Saint-Tropez. Take out those dresses and silky materials. After a pit stop at Sénéquier for the punch of the day, in K-jacques sandals, are you ready to go dancing with your Perroquet brooch, pinned to your denim jacket since the beginning of summer? 

If a Zag craving takes hold of you between two cocktails … run to ….

  •  Bou&Bou, 69 rue Désiré Le Hoc, Deauville 
  • Dolita, 44 avenue du Géneral de Gaulle, La Baule-Escoublac
  •  Le 35, 35 rue Mazagran, Biarritz
  • La Petite Tribu, 82 rue Leon Gambetta, St Jean-de-Luz
  • Trinity, 86 rue du Général Allard, Saint-Tropez

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